Confita
Start with the regulator, not a generic checklist
The FDA explains that retail food businesses are generally regulated by state and local government. That makes your regulator’s current page, permit desk, or written guidance the source of truth. A blog can help you ask better questions. It cannot tell you that a product or sales channel is legal where you live.
Search your state name plus “cottage food” and open the result from an official agriculture, health, or food-safety agency. Then check your city or county, because zoning, business licensing, pickup traffic, and market permits can add another layer.
Six decisions to confirm before the first sale
Work through these as separate questions. A “yes” on cookies does not automatically mean you can ship them, sell them wholesale, or use the same label at a farmers’ market.
- Product: which recipes and frostings are allowed, and whether temperature control or testing changes the answer.
- Production: which kitchen may be used, whether inspection or training is required, and whether pets or shared spaces affect eligibility.
- Sales channel: pickup, delivery, markets, online orders, shipping, and wholesale may each have different rules.
- Label: required business details, ingredients, allergens, disclosures, weights, and formatting come from the applicable rule.
- Registration: confirm permits, food-handler training, tax registration, business licences, zoning, and market-specific paperwork.
- Scale: ask whether revenue caps, employee limits, or a change in product or channel moves you into another licence category.
Turn the official answers into a launch checklist
Save the official links, forms, email replies, and permit numbers with the date you checked them. Rules change, and a written trail is much more useful than remembering what another seller posted in a group.
- Confirm your first two or three products before you buy packaging or publish a menu.
- Complete every required registration, course, inspection, licence, or tax step.
- Build labels from the official requirements for your jurisdiction and product. The free cottage food label maker carries what each state publishes, so you can start from that list instead of a blank sticker.
- Set prices that include your time. A $35 custom cake that takes three hours and $12 of ingredients pays you less than $8 an hour. Price the hours, not just the flour.
- Open an order channel. Decide exactly where orders will land before you announce anything. Otherwise they land everywhere, and you start the business already behind.
Taking orders like a business, not a group chat
The legal setup is a one-time job. The thing that decides whether this stays enjoyable is operational: where your orders live. When requests arrive through Instagram comments, two different chat apps, and your aunt relaying a coworker’s order, details get lost, and lost details cost real money. A wrong pickup date eats a Saturday. A missed allergy answer is far worse than that.
Three habits cover most of it. Keep each order’s details in one place, with the items, the date, and the customer’s answers together. Take a deposit on custom work, because a date someone has paid to hold is a date they will show up for. And publish your prices, because a public price list ends the quiet haggling that happens when every quote is a private negotiation.
You can run all three habits with a notebook and a payment app. Plenty of bakers do. Confita puts products, prices, order questions, quotes, and deposits in one link, then connects the Square or Stripe account you already use. At US$49/year flat (or US$9.99 monthly), it does not need to change your sale math.
