Confita
The first-page checklist
Forget “About” pages and blog tabs for now. Your first page needs to answer the questions customers actually ask before ordering. If a visitor can answer all five in thirty seconds, you’ll get order requests. If they can’t, they go back to DMing you, or worse, to the baker whose page did answer them.
- What do you sell? Real photos of your own work, not stock.
- How much does it cost, or where do prices start?
- How far ahead should customers order?
- How do pickup, delivery, and deposits work?
- Can customers trust your work? Reviews and a real name help.
What goes above the fold
The first screen, before anyone scrolls, carries most of the weight. It needs four things: your bakery name, what you make, where you are (a neighborhood or city is enough, never your home address), and an obvious order button. One great photo of your best seller behind all that, and you’re done.
The mistake to avoid is decoration over direction. A scrolling quote about passion for baking feels lovely and sells nothing. “Custom cakes and cupcakes in Mesa, AZ. Order below.” sells cakes.
What a first website can look like, live
This is a real, working Confita shop, not a mockup. Tap around it the way a customer would: browse a product, open the order form, see what gets asked. Your version would have your photos, your colors, and your products.
Why a bio-link shop beats a plain link page
Most bakers start with a free link-in-bio page, a stack of buttons pointing elsewhere. It’s better than nothing, but it sends customers away right at the moment they were ready to order. A shop link keeps the browsing, the decision, and the order request in one place.
Trust signals: the part new bakers skip
A stranger deciding whether to hand you $150 for their kid’s birthday cake is looking for reasons to believe. Give them three: real photos of cakes you actually made (phone photos in good light beat stock images every time), reviews or screenshots of happy messages with names attached, and written policies. A bakery that states its deposit, cancellation, and allergen policies reads as a business; one that doesn’t reads as a gamble.
Policies are a trust signal even for people who never read them. Their existence says someone serious is on the other end of this order form.
